ABOUT

Hi again! If you're on this page you likely want to know the skinny. So here it is.

I am convinced that you were called to something that only you were created to do. The problem is that many of us think we are too busy or lack the know-how to pursue this calling. We are frozen by fear and are relegated to shelving our dreams. 

After working with small businesses for, well...ever, it's become clear to me that women simply need the inspiration to believe it, a strategy to create it, and the tools to do it. That's where I come in. 

Having spent the last 20 years working with creative, entrepreneurial women, co-authoring a book on the subject, organizing ltdLIVE conferences, ltdWORKSHOPS and conducting hundreds of interviews with entrepreneurial women on stage and on the LIBERTY Podcast and Network, I’ve heard it all, and know a little about starting and growing a business. With decades of experience, and a real desire to help women pursue their calling, I began consulting women to launch and grow their ventures. No matter the platform, I am all about helping women articulate, organize and test the viability and thrivability (it should be a word) of their big ideas...ideas I believe they were created for.

A little back-story...

I’m married to Mr. Jones, a modern-day Jimmy Stewart and together we have three amazing humans. I was born in Egypt, raised in Colorado (and a few other western states), went to college in NYC, lived in Seattle, Washington DC, Santa Monica and back to NYC only to find myself returning to sunny California—this time Pasadena. I have a soft spot for independent films, Italy, red vines, extra spicy Thai take-out and any cocktail containing lime and gin (ginger, mint and cucumber thank you).  

In 2008, I had the great pleasure of writing a “how to” book with my close friend and former business partner of nine years. “Sixteen Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women” has been one of Amazon’s top-selling business books thanks to its unique day-to-day format.

Before “Sixteen Weeks…” I co-founded nedandshell.com, a retail and wholesale co-op for emerging female designers in NYC. Since 2000, I have taken turns playing the role of CEO, marketer, editor, retailer, wholesaler, business developer, publicist, accountant and HTML destroyer (thank goodness for women who code).  We took great joy in seeing our co-op and its designers featured in swanky mags like InStyle, Lucky, Newsweek, WWD, Elle, Teen Vogue, the New York Post, Daily Candy and the Washington Post.

By far, the number one perk has been meeting and working with the most amazing women to realize their potential, and partnering with amazing game-changing social impact organizations including: the Tory Burch Foundation, JoinFITE, Akola, iSanctuary, YOUME, Miss Representation, and Project Raiz. 

I’ve had the privilege of partnering with Microsoft, Wells Fargo, HP, Nestle, Cigna Health, Ikea, and Lifetime as corporate sponsor for our ltdLIVE conferences, and being a spokesperson for Microsoft 360’s in-house small business campaign. I have also enjoyed speaking and teaching seminars for TOMS Shoes, McDonalds, Coca-Cola, FarFetch and The Yellow Conference to name a few.

Prior to living the entrepreneurial dream, I launched my career in communications working for some biggies like Estee Lauder, Bloomingdales, Carolee, Nike and Patagonia. I started out as a public relations assistant for a small firm in Boulder, Colorado, and ended my corporate stint as the Director of Marketing for the nation’s leading arbitration and mediation company, JAMS.  My experience, both in corporate America and as an entrepreneur, has given me invaluable insight into the essentials of launching and growing a successful business.